Search results for "Back label"

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“Natural wine” consumers and interest in label information: An analysis of willingness to pay in a new Italian wine market segment

2019

Abstract Increasing public attention to issues of health and environmental sustainability has contributed to a growing consumer demand for “natural” food and drinks. As has been observed, this trend has also affected the wine market, leading to the spread of so-called “natural wine”. According to the literature, consumers who are aware of the social and environmental impact of their consumption choices pay more attention to the information displayed on the label as a tool to reduce the risk associated with their purchase. This study seeks to identify which consumers are willing to pay for natural wine and to understand what information on the label influences their choice. This study is one…

020209 energyStrategy and ManagementBack label02 engineering and technologyMillennialIndustrial and Manufacturing EngineeringMarket segmentationWillingness to paySettore AGR/01 - Economia Ed Estimo Rurale0202 electrical engineering electronic engineering information engineeringProduction (economics)Natural (music)Environmental impact assessmentFront labelMarketingHealth concern0505 lawGeneral Environmental ScienceConsumption (economics)WineRenewable Energy Sustainability and the Environment05 social sciencesSustainabilitySustainability050501 criminologyBusinessOrdered logistic regression model
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